Gorjavana Jewelers is opening its jewelry collections to its clients in an effort to expand its market share, which is down in part due to competition from online competitors such as Ebay and Amazon, according to CEO Ramanathan Bhatia.
Bhatia said Gorjani Jewelers was founded in 2013 with the goal of providing the best quality, value-added jewelry in India and was focused on offering the best selection of affordable, durable, eco-friendly, affordable luxury jewelry at affordable prices.
The company, which opened its doors in 2017, currently offers more than 6,000 affordable luxury brands and jewellery items from over 300 manufacturers in its store in Gorjanya in Karnataka, Bhatias said.
He added that the company sells over 2,000 pieces of jewelry per day.
“We are opening up our jewelry collection because our customers have requested for it and it’s something that we have wanted to do for a long time,” Bhatiesa said.
He said the company was able to sell more than 5 lakh pieces of Gorjari jewelry from 2016 to 2018, adding that the increase in the number of customers has been positive and the company is looking forward to continuing to expand the customer base and to grow the business.
“The Gorjanas jewelry collection has an extensive collection of quality jewellery ranging from handcrafted handcrafted and handcrafted pieces to modern and vintage pieces and accessories, including earrings, bracelets, necklaces, earrings for children, neck ties, neck rings, braceles, rings and necklasts, Bats said.
The Gorjans jewelry collection includes jewelry, jewelry accessories, jewelry gifts, accessories, and jewelry and accessories.
The business, which was founded by Bhati, has a total turnover of Rs 8,000 crore ($1.2 billion) and is a major player in the Indian jewelry market.
Gorjannas customers have been coming to the company for decades and have grown to include a range of categories, including jewelry, neck jewelry, ear jewelry, rings, neck laces, bracelasts and neck rings.