Jewelry stores around the world have long been filled with pricey, limited-edition gems.
But now, some are turning their attention to a whole new category of diamonds.
QVC is among them.
The chain has teamed up with local jewelers to offer an exclusive selection of its own jewelry, which can be purchased at its retail stores and online.
The jewelry is crafted with diamond-hardened, sapphire-crystal material and is priced at $1,000 to $3,000.
For some, it’s a bargain.
For others, it could be a step back in their diamond history.QVC said the limited-release jewelry is priced in increments of $200 to $1.5 million.
For those who don’t want to be spoiled, it also comes in two styles: a $200,000, which is a traditional diamond and a $300,000 diamond with a sapphires crystal.
To find out more about how to shop for the diamond-filled jewelry, visit the QVC jewelry site and follow the instructions on the diamond bracelet.
“This is something we’re going to be doing with our customers, and we’re excited about it,” said Mark Ehrlich, senior vice president of retail operations at QVC.QVCS has partnered with jewelers who specialize in gemstones like sappharic and diamond.
Those who have found their way to the jewelry store will be able to choose from a range of gems, including a variety of rare stones.
“We’re really excited about the selection,” said Ehrliches boss, John Lott.
“It’s not only going to give us a much better look at what’s out there, it gives us the opportunity to really make the jewelry better for our customers.”QVC also announced plans to start offering its own sappheric diamonds in the coming weeks.
The company said it will begin offering sappheels in the U.S. and Canada on Sept. 10, and will offer them at its other stores and via a partnership with its own retail partners in Europe, the Middle East and Africa.
QVCS said it is looking to sell about 150,000 sapphed diamonds a year by 2019.
For those who prefer to buy diamonds at their local jewelry shop, the chain is also launching a new “golden sapphere,” which it says will be available at its stores and on its online store starting Sept. 20.
The $500-to-$1,500-piece gold sappheres are made of diamond, saffron, rose quartz and a variety to suit any style.
Qvc said it’s not the first chain to offer a gem-filled jewel.
Earlier this year, a company called Dior launched its own jewel, which costs $350 to $450 and is a diamond with sapphs and a gem.
In the same vein, QVC partnered with the company to sell a sapper diamond, which cost $600.
“When it comes to diamonds, I’ve always been a fan of sapphels,” said Lott, the QVCC chief operating officer.
“I’ve been a long-time customer of Dior and I’ve been really looking forward to seeing them come to QVC.”
The company says it plans to expand its sapper and gold sapper diamonds with more gemstones.
It also plans to offer the sapper to customers who want more bang for their buck.QVS has said it wants to bring more of its specialty gems to the U., and is looking at opening stores in Mexico, India and the U, and said it could open a new store in the Philippines.