Kate Spades is on a roll after a successful charity auction last month, and now she’s offering her customers a few new pieces of jewellery.
At the end of April, Spades sold the brand to Australian Jewelers, who will sell the jewellery through the Australian Apparel Exchange (AEE) website, where customers can purchase goods with no minimums.
The proceeds will be donated to the Royal Australian Mint to help fund the Royal Mint’s efforts to modernise the mint’s collection.
At the time of the auction, Kate Spader had a strong brand, but her new collection is set to shake up the retail industry.
Kate Spade said she had been trying to find a good home for her collection for several years, but it was only recently that she realised how important it was to bring it back to the public.
“I wanted to give it back, and this was a way for me to do that,” she said.
“People would go into a shop and see a really nice set of jewellers that they could wear, and it’s a really good idea to bring back something from your life.”
The new collection will be available to buy at the AEE website and will be the first time the company has sold a collection to the general public.
Kate Spader said her aim was to show customers how important her personal collection is to the community.
“The AEE has really brought together a bunch of jeweller friends from different backgrounds, from different parts of the world,” she told the ABC.
“We want to show that there is so much more to the world than what we see in our heads, and so that we can really do our part to change the world for the better.”
Kate Spades’ new collection of jewelry was unveiled on April 3.
(ABC News: Rob Griffith)Kate Spaders’ new jewellery collection includes an emerald green pearl necklace and two pieces of pearls.
“There’s something special about the way we wear these pearls that really resonates with me and that really makes me feel good about my life,” she added.
“They’re not just the pearls themselves, but the jewelry itself.”
Kate’s latest collection also features an earring made of silver and a pair of earrings made of gold.
“That’s one of my favourite pieces, I love the sparkle in the earrings,” she explained.
“A little bit of silver gives them that little bit more shine to them, so they’re definitely one of the things I look forward to wearing when I’m out and about.”